Branding & marketing cases

Cabbani

We redefined this high-end parquet brand around clarity and expression.

Consumer goods & retail, Product branding, Marketing strategy

Mellum

Creation of a consumer brand centred around Belgian confectionery, translated into a scalable retail concept.

Food, Consumer goods & retail, Hospitality, Product branding, Merklancering, Online marketing, Offline marketing

Sirocco

With a new generation stepping into the family business, the timing was right to give Sirocco a fresh new look, without losing the trust the brand had built over the years.

Fashion, Corporate branding, Marketing strategy

Schouwburg Kortrijk

Repositioning a traditional culture venue into an accessible performing arts house that brings culture closer.

Entertainment, Corporate branding, Marketing strategy

BINK

An all-in rebrand for Best Mannequins, positioning the company as a creative partner helping shape the retail experience of tomorrow.

Beauty & fashion, Corporate branding, Marketing strategy, Offline marketing

Coachbox

The positioning of this all-in-one training hub appeals to coaches and athletes of all levels.

Sports, Product branding

Klankrijk

With Klankrijk, MOQO created the brand story for Guillaume Lapere, an experienced audiologist with the ambition to build his own hearing care practice.

Health, Corporate branding, Marketing strategy, Offline marketing

Joyettes

For chocolatier Marte Moerman, MOQO created a refined praline brand, from naming and identity to packaging, website and activation.

Food, Product branding, Marketing strategy, Online marketing

Cohousing Projects

A brand refresh with a clear mission: turning the Cohousing Projects story into a mature brand that inspires a new generation of cohousers.

Real estate, Corporate branding, Online marketing

Partalis

Dewaele Vastgoedgroep and Bank Van Breda joined forces to create a unique service for real estate holding companies. MOQO shaped the brand and built its story from the ground up.

Banking & finance, Real estate, Corporate branding

REO

This blooming rebranding boosts growers’ pride, raises awareness and makes a strong impression on the market.

Food, Corporate branding

Ranson

To strengthen its position as a partner for every step of the food industry, Ranson turned to MOQO for a brand update.

Food, Corporate branding

EVER

EVER is showcased as it takes shape: as an innovative home and a green hub in Kortrijk.

Construction, Product branding, Marketing strategy, Online marketing

Rosiot

This powerful product branding introduces the world to the future of sprinkler maintenance.

Manufacturing & industrial, Product branding

Chocolaterie De Schutter

Nostalgia shapes our rebranding of Chocolaterie De Schutter, a specialist in hollow chocolate goods for all seasons.

Food, Corporate branding, Offline marketing

reverence

The rebranding of this interior design agency reflects the same sophistication and ambition as its designs.

Design & architecture, Construction, Corporate branding

Parky

The strong and durable Parky floors needed better brand positioning and a stronger visual identity.

Design & architecture, Product branding

ALTER

For the experience creators of ALTER, the time had come to establish themselves as a true experience agency.

Entertainment, Corporate branding, Offline marketing

One Beach

For a high-end residential project in Nieuwpoort, we created an identity tailored to coastal enthusiasts and bon vivants dreaming of a permanent or second home by the sea.

Real estate, Product branding, Offline marketing

Grand Show '24 - Folie Royale

For Het Witte Paard’s magical theatre show, MOQO took on the role of building anticipation among the general public.

Entertainment, Product branding, Offline marketing

Maison Poulet

A tasteful and authentic branding sets this authentic poultry shop up for the general public.

Food, Product branding, Marketing strategy, Online marketing, Offline marketing

Esco

For this Eastern European parquet manufacturer, we created an elegant brand that connects with the origin and natural character of the product.

Design & architecture, Consumer goods & retail, Product branding, Offline marketing

Tim De Winne

A stylish rebranding brings landscape architect Tim De Winne’s total concepts even more to life.

Design & architecture, Corporate branding, Marketing strategy, Online marketing, Offline marketing

Acasa

Developing projects that enhance quality of life. Today, tomorrow and for good. Building on that cornerstone, MOQO created a renewed visual identity for Acasa.

Real estate, Corporate branding, Online marketing

MaxAmaze

A striking rebranding transforms MaxEQP into MaxAmaze and highlights their ultimate sports experiences.

Entertainment, Corporate branding, Marketing strategy, Online marketing

BOWERS®

A people-centred branding positions BOWERS® as a new benchmark in the construction sector.

Construction, Corporate branding, Marketing strategy, Online marketing

pylyser

A grounded branding convinces our target audience of the style and vision of the architectural agency pylyser.

Design & architecture, Corporate branding

Global Estate Group

A timeless concept developed in line with the project developer’s sharpened strategic objectives.

Real estate, Corporate branding

Edergen

A balanced corporate branding emphasises the focus on innovation of this cleantech company and HVAC expert.

Construction, Corporate branding

La Rivee

La Rivée brings a new culinary hotspot to Meulebeke. MOQO supported the restaurant’s launch with a tasteful brand identity.

Hospitality, Corporate branding

Joriba Bakery

A corporate rebranding and employer branding added extra flavour to Joriba Bakery’s identity.

Food, Corporate branding, Employer branding, Marketing strategy, Online marketing, Offline marketing

Interieur Tailleur

Jelle and Margo’s deep passion for natural stone shines through in the stylish lifestyle brand behind Interieur Tailleur.

Design & architecture, Corporate branding, Marketing strategy, Online marketing

Agristo

As the basis for a renewed brand campaign for this specialist in potato products, we developed a distinctive visual style.

Food, Corporate branding, Marketing strategy, Offline marketing

De Buf

A bold rebrand for a concrete mixer manufacturer, built around the idea that ‘bigger is more’.

Transport, Corporate branding

Castor

A Michelin-star-worthy dining experience starts with a visual identity that radiates serenity.

Hospitality, Corporate branding, Online marketing

Hexagon

Space is scarce in Flanders, yet the drive to do business is strong. How do you capture both of these in a brand? MOQO made it happen for Hexagon.

Real estate, Corporate branding, Offline marketing

Van Hulle Bouwservice

We built greater visibility for Van Hulle Bouwservice, with attention to each of its different departments.

Construction, Corporate branding, Marketing strategy, Online marketing

Coelembier

For companies with a wide variety of activities, projects and clients, it's often challenging to present themselves to their target groups in a concise yet complete way. Especially when these activities can lead to cross-selling, it's essential for such a company to position its brand clearly in order to exploit the full market potential. A case in point is Coelembier, originally a carpentry company from Kuurne. Today, Coelembier has evolved into a versatile construction company that makes and installs custom work for commercial and residential projects, as well as offering construction coordination for architects and contractors. Moreover, they take care of facility management. MOQO took up the task of clarifying their brand positioning and creating a clear brand story. Additional to an internal study of the company's business potential and objectives, we based our approach on a target group analysis. This led us to grouping all activities under the main brand Coelembier, within three separate departments that harmoniously become one in the brand story. The new tagline 'maatwerk en meer' – which translates to 'customization and more' – highlights the heart of the company and leaves room for more activities to be added. Starting from this brand strategy, we created a solid foundation for the development of a new website and marketing plan, with a focus on social media.

Construction, Design & architecture, Corporate branding

Ensoul

Having delved into energetic therapy in recent years, beautician Nathalie chose to also pursue this path professionally. She approached MOQO for the reorientation of her concept. First things first, we determined a brand name aligning with her specialisation in reiki, the Japanese healing therapy that directs your energy from within through spiritual points. Ensoul not only means ‘to cherish in the soul’ but also incorporates 'ensō.' Terms like strength and enlightenment are associated with this circular symbol from Zen Buddhism, which sets the tone for a visual identity where organic round shapes take center stage. Furthermore, the visual identity is based on hues that radiate warmth and softness, two fonts that allow for playful variation, and a contemporary logo that nods to the circular theme. Atmospheric images of the rituals, circles, and treatments Nathalie offers ensure the overall picture comes together harmoniously on ensoul.be.

Beauty & fashion, Corporate branding, Online marketing

Sint-Andriesziekenhuis

Health, Employer branding