Corporate branding for REO

The REO Auction needed a brand identity that would boost growers' pride, raise awareness and make a strong impression on customers and consumers.

Within a brand architecture comprising various sub-brands and lacking uniformity, a clear narrative was essential for a stronger cooperative. MOQO planted the seed for a flourishing rebranding.

Words connect

Collaboration is one of REO's most important core values. The cooperative's new brand story brings that collectivity to the surface, with tagline ‘flavour grows through unity’ as the all-embracing conclusion.

A tasteful structure

To strengthen the cohesiveness within the brand architecture, labels like Tomabel and Fine Fleur needed to fit better under the REO umbrella. New brands REO Sublime, REO Terra, REO Nova and Vivo by REO therefore line up both verbally and visually within the refined range.

Working together

By joining forces, REO creates a solid position in the market, hundreds of farmers strong. Several links make a single chain. A new and contemporary logo brings that solid connection between cooperative and farmers to life. 

The font symbolises REO's steadfast quality, while the natural colours refer to the refined craft that plays the leading role every day.

A brand that keeps on giving

Thanks to these elements, collected in a clear brand guide, the updated fruit and vegetable packaging and many other elaborations remain true to the core values and reflect the eternal ambitions of the cooperative.

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