Branding for Ranson

In the rapidly evolving food industry, distributor, producer and trader, Ranson is seeking to broaden its market reach. Originally focused on raw materials and ingredients for bakers, the company’s expertise now spans far beyond.

To strengthen its position as the go-to partner for every step in the food industry, Ranson turned to MOQO for a brand update. Our approach? Keep it simple. From brand architecture to logo, we brought clarity and cohesion to the Ranson brand.

Powerful update

The signature blue remains the primary colour, while warmth is introduced through complementary, soft tones assigned to each product category, from the ice cream to the chocolate selection. 

A new base font, PP Telegraf Black, provides a powerful and distinctive identity for the brand.

From trucks to templates

To ensure a seamless roll-out of the rebrand, we supported Ranson with the design of new catalogues, truck decals, email signatures, social media templates, and more. 

As the icing on the cake, we created a brand video that dynamically presents Ranson’s story, from 1948 to the present day.

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