Product branding for Coachbox

Coachbox brings coaches and athletes together. With a people-first approach, a specialisation in endurance sports, a single integrated platform and a steady stream of new athletes, Coachbox is the only place that makes coaching truly accessible. This unique position deserves to be recognised by coaches and athletes of all levels.

Growth as a driving force

Coachbox is evolving from a coaching platform into an all-in-one training hub for coaches and athletes alike. Coachbox aims to become the go-to place where performance reaches new heights.

The bold and dynamic logo gives Coachbox a solid and sporty foundation, whilst the recognisable pale yellow primary colour ensures a pronounced and distinctive position in the market.

Achieve more together

The Coachbox brand story combines precision and progress, with tagline 'together on track' pointing the way. It is a clear promise to coaches and athletes working towards better results, backed by detailed data.

Close to the athlete

A dynamic set of icons highlights Coachbox’s sporting versatility, whilst the photography reflects movement and progress. As a supporting icon, the antelope symbolises stamina, balance and the smart distribution of energy.

Pillars for improved performance

Online, the four pillars of Coachbox come together: the software that links statistics and performance, the academy where new insights await, a matchmaker that brings coaches and athletes together, and a marketplace where training plans and resources can boost performance.

The brand experience enables Coachbox to showcase the hub’s strengths to their full potential, both on the website and in the app.

Een sportief merk moet leven

This sharpened brand really comes into its own on the streets, where performances are delivered, and on social media, where new successes are shared with the world. 

With this rebranding, Coachbox and its sports community are ready to go further.

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