Product branding and marketing for EVER

At a prominent spot along the river Leie, the city of Kortrijk is gaining a remarkable eye-catcher: EVER. This unique project by Vastgoedgroep Degroote - the first project in Kortrijk for the Ostend developer - is showcased as it takes shape: as an innovative home for its residents and a new green space for the people of Kortrijk.

Stategy for city life

As a Kortrijk-based agency and long-time communications partner, MOQO aimed to fully unburden Vastgoedgroep Degroote with the integral branding and marketing of this significant city district. We did so within the holistic strategic concept 'the city life of tomorrow’ which emphasises the USPS and distinctiveness of this project.

The city life of tomorrow

Here, residents enjoy a cosmopolitan living experience close to the city centre, the EVER Towers form architectural landmarks in Kortrijk, and the surrounding city park links the project to its surroundings. This connection - with city and future - is reflected in the manifesto and flows through EVER's verbal identity, with tagline ‘the Kortrijk of tomorrow’ as its calling card.

Visuals with capital V

This city vibe is also expressed in EVER's visual identity and finds its way into the Experience Room on the project site, a creation by experience agency Nanopixel. The ‘V’ in the powerful EVER logo refers to the two distinctive Towers, and forms a visual element throughout the branding. The dark blue signature colour and the accompanying gradient show the contrast between day and night, and the city that is experienced around the clock.

EVER in the public consciousness

To introduce EVER to the public, MOQO is pulling out all the stops, rolling out an online and offline marketing plan aimed at wide-ranging potential buyers and forward-thinking investors. An activation campaign with AR videos puts the unique location in the spotlight, worksite communication on the EVER site and billboards in the city streets make passers-by consider what is to come and social advertising shares EVER with the mobile world.

Bladeren om te beleven

A detailed project book invites the reader to discover EVER, from its vision to its completion. With every page, EVER becomes more than a residential project, and those interested are encouraged to play a part in shaping the Kortrijk of tomorrow.

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