Corporate branding and online marketing for MaxAmaze

When your brand identity no longer reflects who you are and what you do, it is time for a rebranding. Such was the case for MaxEQP, which until recently focused its 'equestrian productions' on the audience experience during horse sport competitions. The goal: to take the technics and experiences during indoor and outdoor sports events of all types to the next level.

Inspiring experiences

We channelled the company’s new mission into a brand story that captures the spirit and mission of this experience specialist. A new name also became apparent, leading us to MaxAmaze: a strong name that retains some recognition from the previous brand. The tagline ‘ultimate sports experiences’ immediately explains what MaxAmaze stands for.

Light evokes connection

Next up: visual identity! In the words of MaxAmaze: light is key. A set of moving light beams therefore converge to form the letter 'M', also the logo symbol. Those same light beams play a role in the visual identity, where they serve as a graphic element for striking colour and image transitions.

Amazing action

In addition, a font was chosen that exudes a powerful sports vibe. On top of that, an active sliding motion is used on digital carriers. Furthermore, every MaxAmaze expertise was given its own icon, derived from the logo.

With this rebranding in the bag, MaxAmaze can continue its progression. At MOQO, we can look back on a challenging and successful project in which we put MaxAmaze's 'Ultimate Sports Experiences' in a new light. Get in the game and be amazed!

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