Corporate branding, employer branding and marketing for Joriba Bakery

As a professional partner, Belgium's Joriba Bakery has been developing pastries and patisserie of the highest quality for almost half a century. Joriba's artisanal bakery products, Deleye's refined patisserie and Derinop's delicious fillings form Joriba Bakery's high-quality offering.

A corporate rebranding had to highlight Joriba Bakery's versatile and dynamic character.

Grid as a standard formula

Joriba Bakery can be seen as a tasty puzzle, so to speak, where different pieces make up one brand. That is why we used a dynamic grid system as a reference throughout this rebranding.

Tasty visual story

We bring out the organic brand story in an original way thanks to a reworked visual identity concept. For instance, we revived the soft character of the sweets through passionate pastel tones, a nod to the colourful products, and a light-hearted new logo.

Fresh, fun and fruity

The result is a modern yet approachable brand identity, which immediately provides the basis for the new website. It is there that the broad Joriba range comes into its own.

Love for the job

Joriba Bakery continues to look for employees with the stomach in the right place. To completely enchant job seekers with Joriba Bakery's thriving future, employer branding was entirely appropriate.

We linked authentic, enthusiastic employees to the many colourful delicacies and completed the whole with enthusiastic Dutch- and French-language slogans.

Enthusiasm and desire

The fresh Joriba colours recur throughout the employer branding campaign, consistent with the chosen house style. The result feels genuine and gives interested parties the desire to discover Joriba and savour its many benefits. The ideal recipe to bring out the love of the trade.

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