Corporate branding for Edergen

Edergen is a pioneer in ventilation, heat pumps and heating. This is proven by their innovative HVAC solutions, where efficiency and sustainability are key. Edergen's forward-looking vision – described in the baseline 'innovative energy' – didn't however match with its visual identity.

To further emphasise the company's added value and focus on innovation and sustainability, we developed a brand new corporate branding. 

The core of the brand

We started out with a brand manifesto, that captures the main characteristics of Edergen in a powerful and appealing way. This manifesto became the backbone of the visual identity concept, with parts of it applied as a visual element.

Layered identity

The recognisable logo can be interpreted in multiple ways. Not alone does the icon clearly reflect the core activities, the triple E also reads energy efficiency and Edergen. Furthermore, you can imagine a stylized tree in the overall image, linking to the sustainable philosophy which Edergen holds in high esteem. 

Brand comes to life

Additionally we've opted for a bright green colour to create an immediate visual association with its eco-friendly approach.

The redeveloped brand identity comes to life in the website and corporate brochure, which highlights Edergen's mission and innovative vision.

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