Branding for Esco

Fine wood and parquet producer Decospan enlisted MOQO for the rebranding of one of its sub-brands. Located in the Czech Republic, Esco primarily targets the Eastern European market with high-quality oak parquet. The existing brand needed a visual refresh and a clear positioning. Additionally, it had to be aligned with the other brands of the Decospan group.

Rooted in nature

The preliminary phase revealed that Esco's products are accessible but intended for the mid-high segment. This brought us to an elegant corporate identity that connects with the product's origin: nature is reflected in the earthy colour palette and the unique 's' in the logo, inspired by a river winding its way through the forest.

The magic of the forest

The tagline 'enchanted by oak' plays into the concept of a magical forest, once again referencing the place where Esco's magic originates. This enchanting theme is subtly woven into the broader storytelling, resulting in an attractive collection brochure and a matching website.

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