For the experience creators of ALTER, the time had come to establish themselves as a true experience agency.
Entertainment, Corporate branding, Offline marketing

refined interior concepts
The rebranding of this interior design agency reflects the same sophistication and ambition as its designs.

Every taste deserves a sketch, every interior an honourable bow. With that mindset, interior design agency reverence always strives for high-end projects through progressive concepts, disciplined follow-up and top-notch execution. To bring the reverence brand to that same level and further differentiate it, MOQO set out a new framework.
Video: CASE REVERENCE copyThe respectful vision and personal connection that characterise this interior design agency is reflected in its verbal identity. For instance, tagline ‘refined interior concepts’ makes clear how respect for the concept produces a high-quality realisation.


The minimalism in the visual identity highlights refinement. The logo evolved and now possesses an extra dimension, thanks to the graphic bar that outlines it. Furthermore, the visual recognisability is enhanced thanks to the ribbed glass effect on the photography, reflecting the attention to materialisation.
Video: CASE REVERENCE logo construction
Video: CASE REVERENCE img glass
Video: CASE REVERENCE social constructTwo contrasting fonts, a geometric sans serif and an italic serif, bring a sense of dynamism to the interior design agency's messages. With a darker grey and warmer white, we find the same contrast in the colour palette.

Video: CASE REVERENCE interiors

The entire picture bears the stamp of a motion-first identity. Thus, animations further enliven the logo, photography and graphic elements. Reflect on this case and discover how our rebranding lives up to the reverence essence.


Video: CASE REVERENCE icons
Video: CASE REVERENCE element
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