Coachbox
The positioning of this all-in-one training hub appeals to coaches and athletes of all levels.
Sports, Product branding
Product branding
A good product does not necessarily make a strong brand. We ensure that your target audience not only chooses your product, but also what it conveys, promises and stands for.
Product branding cases
Cabbani
We redefined this high-end parquet brand around clarity and expression.
Consumer Goods & Retail, Product branding, Marketing strategy
Our approach to product branding
An appealing product brand is formed where strategy, creativity and activation meet. Together, we build a brand that wins people over and establishes itself in the market.
Brand positioning
A strong product starts with a clear positioning. We identify what makes your offering relevant and distinctive, and translate that into a clear answer to the most important question: why would a customer choose you?
- Brand promise
- Target audience insights
- Product workshop
- Market research
- Customer reviews
- Brand features
- Competitor analysis
- Product architecture
Brand identity
We give your product’s positioning a fitting visual identity and create a brand that stands out on the shelf, on screen and everywhere in between.
- Storyline
- Visual identity
- Imagery
- Logo
- Colours
- Typography
- Tone of voice
- Brand guidelines
- Naming
- Baseline
- Packaging concept
Brand experience
Your product must come to life at every relevant touchpoint. Whether it’s packaging, displays, your online shop or social media, we tell the same story and enhance the consumer experience.
- Website
- Social media
- Brochure
- Catalogue
- POS materials
- In store communication
- Webshop
- Sales tools
- Gadgets
- Trade fair stands
- Sampling
Marketing
The product brand must not only be seen, but also be chosen. We achieve this through a strong launch and campaigns that continue to build visibility, preference and sales.
Our marketing solutions
Product branding cases
For this Eastern European parquet manufacturer, we created an elegant brand that connects with the origin and natural character of the product.
Design & architecture, Consumer Goods & Retail, Product branding, Offline marketing
For chocolatier Marte Moerman, MOQO created a refined praline brand, from naming and identity to packaging, website and activation.
Food, Product branding, Marketing strategy, Online marketing
What do our clients say?
They’re the real deal – always going above and beyond! And can I just say, they’ve got this incredible knack for understanding exactly what their customers need, with just a single word. Plus, they’re the nicest, most down-to-earth folks you’ll ever meet. Can’t recommend them enough!
De nauwe samenwerking en flexibiliteit van MOQO resulteerden in een branding die zowel intern als extern gesmaakt wordt en ons de tools biedt om onze merkstrategie te versterken.
MOQO begreep onmiddellijk waar we met REO naar op zoek waren en heeft dit perfect vertaald in een tijdloze, strakke maar sublieme branding. Eentje die de kracht van de coöperatie uitstraalt.
For a high-end residential project in Nieuwpoort, we created an identity tailored to coastal enthusiasts and bon vivants dreaming of a permanent or second home by the sea.
Real estate, Product branding, Offline marketing
FAQ
I sell a product. Do I really need a corporate brand?
Not necessarily. If you sell just one product, a strong product brand may be sufficient. But as soon as you start offering multiple products, want to reach new markets, or wish to raise the profile of your company itself, a corporate brand can become important.
A corporate brand conveys what your business as a whole stands for. It can build trust amongst customers, staff and business partners, and provides a recognisable foundation for your various activities. Whether you need both brands depends on your ambitions, target audience and business structure.
When should I opt for corporate branding and when for product branding?
Corporate branding centres on your company’s identity and positioning. It is particularly relevant when you want to strengthen your company’s position in the market as a whole, link different activities together, or convey a recognisable narrative to customers, employees and other stakeholders.
Product branding focuses on a specific product or product range. It centres on the needs of the target audience, how your product stands out from competitors’ offerings, and the reasons why customers choose your product.
The two can go hand in hand perfectly. The right choice depends on how your company and your product range relate to one another. We determine this based on your brand strategy and brand architecture.
What are the concrete benefits of a corporate brand?
A strong corporate brand makes it clear who you are, what you stand for and why customers should choose your company. This helps you to stand out from the competition and build trust.
It also provides clear direction internally. Staff gain a better understanding of where the company is heading and can consistently convey that message. Furthermore, it forms a solid foundation for your communications, marketing and future growth, for example when you launch new services or enter new markets.
Would you like to find out how entrepreneur Klaas De Coster experiences the evolution of his brands? Find out all about it in this interview.
Is corporate branding only relevant to large companies?
Certainly not. Corporate branding can also offer significant added value to SMEs and growing businesses. Think of a family business welcoming a new generation, a company expanding its range of products or services, or a business that wants to present itself in a more professional and recognisable way.
The size of your business does not determine whether corporate branding is worthwhile. What matters more is the role your corporate brand plays in attracting customers, employees and partners, and in realising your ambitions.
Curious about the added value of initial branding for a start-up? Find out in our insight.
How does a corporate brand contribute to a company’s value?
A strong corporate brand can enhance your company’s value in various ways. It helps customers recognise and trust your company, sets you apart from competitors and can encourage customers to choose you more consciously.
In addition, a strong corporate brand can help attract talent, launch new ventures and reduce dependence on individual products or people.
These benefits make a company potentially more attractive to customers, employees, partners and potential acquirers. The financial added value cannot be calculated directly for every company, but a strong brand can certainly be an important part of the value a company builds up.
Want to know more? Find out how to make the ROI of brand awareness measurable.
Contact
Need a rebranding or a completely new brand? When everything falls into place, your branding journey offers inspiring insights and enlightening moments.
Contact MOQO