Employer branding

Employer branding cases

Joriba Bakery

A corporate rebranding and employer branding added extra flavour to Joriba Bakery’s identity.

Food, Corporate branding, Employer branding, Marketing strategy, Online marketing, Offline marketing

Our approach to employer branding

A strong employer brand starts from within. Together with your employees, we clearly define your culture, values and ambitions. Building on that foundation, we create an employer brand that reflects reality, connects people and attracts the right talent.

1. Strategy

   What makes your organisation truly special? Together with HR, employees and managers, we translate your culture and values into a compelling employer narrative that feels authentic from within and is persuasive to the outside world.

   • Surveys
   • Employer value proposition
   • Workshops
   • Employer brand story
   • Values
   • Baseline eNPS measurement
   • Personas

2. Employer identity

   We give your employer story its own face and voice. A recognisable employer identity that aligns with your corporate brand, yet has enough character to make employees feel proud and spark candidates’ curiosity.

   • Employer branding concept
   • Tone of voice
   • Logo
   • Colours
   • Typography
   • Naming

3. Communication & experience

   Your employer brand shouldn’t just exist on paper. From internal communication and onboarding to events, activations and other initiatives: every touchpoint brings to life what you stand for as an employer.

   • Job site
   • Social media
   • Onboarding
   • Internal communication
   • Gadgets
   • Webshop
   • Community building
   • Job fair stands
   • Internal events

4. Marketing

   We showcase your employer brand to the people you want to reach. Through recruitment campaigns, employer content and targeted activations, we build visibility, appeal and a sustainable influx of talent.

   http://staging.moqo.be/en/marketing

Employer branding cases

Van Hulle Bouwservice

We built greater visibility for Van Hulle Bouwservice, with attention to each of its different departments.

Construction, Corporate branding, Marketing strategy, Online marketing

Agristo

As the basis for a renewed brand campaign for this specialist in potato products, we developed a distinctive visual style.

Food, Corporate branding, Marketing strategy, Offline marketing

What do our clients say?

They’re the real deal – always going above and beyond! And can I just say, they’ve got this incredible knack for understanding exactly what their customers need, with just a single word. Plus, they’re the nicest, most down-to-earth folks you’ll ever meet. Can’t recommend them enough!

De nauwe samenwerking en flexibiliteit van MOQO resulteerden in een branding die zowel intern als extern gesmaakt wordt en ons de tools biedt om onze merkstrategie te versterken.

MOQO begreep onmiddellijk waar we met REO naar op zoek waren en heeft dit perfect vertaald in een tijdloze, strakke maar sublieme branding. Eentje die de kracht van de coöperatie uitstraalt.

I sell a product. Do I really need a corporate brand?

Not necessarily. If you sell just one product, a strong product brand may be sufficient. But as soon as you start offering multiple products, want to reach new markets, or wish to raise the profile of your company itself, a corporate brand can become important.

A corporate brand conveys what your business as a whole stands for. It can build trust amongst customers, staff and business partners, and provides a recognisable foundation for your various activities. Whether you need both brands depends on your ambitions, target audience and business structure.

When should I opt for corporate branding and when for product branding?

Corporate branding centres on your company’s identity and positioning. It is particularly relevant when you want to strengthen your company’s position in the market as a whole, link different activities together, or convey a recognisable narrative to customers, employees and other stakeholders.

Product branding focuses on a specific product or product range. It centres on the needs of the target audience, how your product stands out from competitors’ offerings, and the reasons why customers choose your product.

The two can go hand in hand perfectly. The right choice depends on how your company and your product range relate to one another. We determine this based on your brand strategy and brand architecture.

What are the concrete benefits of a corporate brand?

A strong corporate brand makes it clear who you are, what you stand for and why customers should choose your company. This helps you to stand out from the competition and build trust.

It also provides clear direction internally. Staff gain a better understanding of where the company is heading and can consistently convey that message. Furthermore, it forms a solid foundation for your communications, marketing and future growth, for example when you launch new services or enter new markets.

Would you like to find out how entrepreneur Klaas De Coster experiences the evolution of his brands? Find out all about it in this interview.

Is corporate branding only relevant to large companies?

Certainly not. Corporate branding can also offer significant added value to SMEs and growing businesses. Think of a family business welcoming a new generation, a company expanding its range of products or services, or a business that wants to present itself in a more professional and recognisable way.

The size of your business does not determine whether corporate branding is worthwhile. What matters more is the role your corporate brand plays in attracting customers, employees and partners, and in realising your ambitions.

Curious about the added value of initial branding for a start-up? Find out in our insight.

How does a corporate brand contribute to a company’s value?

A strong corporate brand can enhance your company’s value in various ways. It helps customers recognise and trust your company, sets you apart from competitors and can encourage customers to choose you more consciously.

In addition, a strong corporate brand can help attract talent, launch new ventures and reduce dependence on individual products or people.

These benefits make a company potentially more attractive to customers, employees, partners and potential acquirers. The financial added value cannot be calculated directly for every company, but a strong brand can certainly be an important part of the value a company builds up.

Want to know more? Find out how to make the ROI of brand awareness measurable.

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Need a rebranding or a completely new brand? When everything falls into place, your branding journey offers inspiring insights and enlightening moments.