Cohousing Projects
A brand refresh with a clear mission: turning the Cohousing Projects story into a mature brand that inspires a new generation of cohousers.
Real estate, Corporate branding, Online marketing
Corporate branding
A strong corporate brand gives your organisation a clear identity and forms the basis for a well-established reputation and lasting brand value.
Corporate branding cases
REO
This blooming rebranding boosts growers’ pride, raises awareness and makes a strong impression on the market.
Food, Corporate branding
Our approach to corporate branding
We know better than anyone that every project is different, but the guiding principle remains the same: when it comes to your corporate brand, we start from the very heart of your business and work step by step towards a brand with real impact.
Brand strategy
We identify what your brand stands for, who it is relevant to and why it matters. In this way, we build a clear brand position and establish the direction we will take in the future.
- Brand intake
- Brand positioning
- Brand workshop
- Market research
- Client interviews
- Values
- Brand features
- Brand architecture
- Employer surveys
- Competition analysis
Brand identity
We give the defined strategy its own appearance and voice. From the name and brand story to the logo and visual narrative: every element contributes to the same recognisable and distinctive brand concept.
- Verbal identity concept
- Visual identity concept
- Logo
- Colours
- Typography
- Brand story
- Tone of voice
- Imagery
- Brand guidelines
- Naming
- Baseline
Brand experience
We bring your brand to life in every possible relevant application. Whether digital, physical, internal or external, we translate the identity into applications that make your brand visible, tangible and recognisable.
- Website
- Social media
- Brochures & magazines
- Lettering
- Online shop
- Sales tools
- Gadgets
- Trade fair stands
- Interior design
Marketing
We ensure that your brand is not only well-founded but also keeps moving forward. From a powerful launch to campaigns and daily content: our marketing consistently builds on the same foundation.
Our marketing solutions
Corporate branding cases
To strengthen its position as a partner for every step of the food industry, Ranson turned to MOQO for a brand update.
Food, Corporate branding
A timeless concept developed in line with the project developer’s sharpened strategic objectives.
Real estate, Corporate branding
What do our clients say?
They’re the real deal – always going above and beyond! And can I just say, they’ve got this incredible knack for understanding exactly what their customers need, with just a single word. Plus, they’re the nicest, most down-to-earth folks you’ll ever meet. Can’t recommend them enough!
Repositioning a traditional culture venue into an accessible performing arts house that brings culture closer.
Entertainment, Corporate branding, Marketing strategy
I sell a product. Do I really need a corporate brand?
Not necessarily. If you sell just one product, a strong product brand may be sufficient. But as soon as you start offering multiple products, want to reach new markets, or wish to raise the profile of your company itself, a corporate brand can become important.
A corporate brand conveys what your business as a whole stands for. It can build trust amongst customers, staff and business partners, and provides a recognisable foundation for your various activities. Whether you need both brands depends on your ambitions, target audience and business structure.
When should I opt for corporate branding and when for product branding?
Corporate branding centres on your company’s identity and positioning. It is particularly relevant when you want to strengthen your company’s position in the market as a whole, link different activities together, or convey a recognisable narrative to customers, employees and other stakeholders.
Product branding focuses on a specific product or product range. It centres on the needs of the target audience, how your product stands out from competitors’ offerings, and the reasons why customers choose your product.
The two can go hand in hand perfectly. The right choice depends on how your company and your product range relate to one another. We determine this based on your brand strategy and brand architecture.
What are the concrete benefits of a corporate brand?
A strong corporate brand makes it clear who you are, what you stand for and why customers should choose your company. This helps you to stand out from the competition and build trust.
It also provides clear direction internally. Staff gain a better understanding of where the company is heading and can consistently convey that message. Furthermore, it forms a solid foundation for your communications, marketing and future growth, for example when you launch new services or enter new markets.
Would you like to find out how entrepreneur Klaas De Coster experiences the evolution of his brands? Find out all about it in this interview.
Is corporate branding only relevant to large companies?
Certainly not. Corporate branding can also offer significant added value to SMEs and growing businesses. Think of a family business welcoming a new generation, a company expanding its range of products or services, or a business that wants to present itself in a more professional and recognisable way.
The size of your business does not determine whether corporate branding is worthwhile. What matters more is the role your corporate brand plays in attracting customers, employees and partners, and in realising your ambitions.
Curious about the added value of initial branding for a start-up? Find out in our insight.
How does a corporate brand contribute to a company’s value?
A strong corporate brand can enhance your company’s value in various ways. It helps customers recognise and trust your company, sets you apart from competitors and can encourage customers to choose you more consciously.
In addition, a strong corporate brand can help attract talent, launch new ventures and reduce dependence on individual products or people.
These benefits make a company potentially more attractive to customers, employees, partners and potential acquirers. The financial added value cannot be calculated directly for every company, but a strong brand can certainly be an important part of the value a company builds up.
Want to know more? Find out how to make the ROI of brand awareness measurable.
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Your brand is too important to keep relying on gut feeling. We help you make choices that set a clear direction, and translate those into branding and marketing that strengthen each other.
Contact MOQO